Nando`S Marketing Mix Essay

1.1(1) The embody varience communicate is a listing of allowable expenses compared with the positive expenses incurred. (2) The actual unit cost is the cost of producing a single harvest-tides or unit measure of output or swear out. The budget unit cost is a plan or forecast, of a single unit measure of output or helping. The conclusion is that the cost of goods and services is more expensive. (3) The cost variable report can assist you to select the right cost by giving you the list of all the expenses and allowing you to choose which expenses to cut that may be less important. e.g the cost varience report may have electricity bill, goods and office refreshments. The list may help you decide which cost should be cut, in this case it would most credibly be the office refreshments. 1.2(1) the union is currently running at a loss R3000.00 loss. (2) Cash paid for operations costs (3) The business runs a attraction on operations so it needs a lot of financing on that department. (4) Inventory is the raw material and products held in stock by a company in anticipation of future sales. (5) The difference between the cash flow statement and the income statement is that, the reach in the income statement is non the said(prenominal) as cash. Some of the items contributing to the profit have not yet been turned to cash and cannot be used to pay short-term debt. The cash-flow statement indicates whether the company is could pay all its debts for the year. It shows whether the company has enough cash flowing in to cover the required outflow. 1.3(1) Cash paid for inventory Cash paid for some other operations-Cash paid for insurance-Cash paid for selling(2) Postpone spending. Spending is postponed to some date in the future when the need to cut costs is not as urgent. Plug leaks. One of the tasks of the first-line managers is to find out where expenses are leaking through the controls, and then plug them up.Question 2Product or service, that is, the product u niverse developed and produced or the service being offered. In developing the product/service strategy the organization should consider the following (1) The choice of service/product and the scope of the product/service range. If it is possible for an insurance company to offer a range of products in a specific category. (2) The feature of the product/service, such(prenominal) as design, style, size, colour and functionality.(3) The packaging of the product. Packaging serves two purposes, namely promoting and protecting the product. Packaging design can contribute to increased sales and is a springy part of the marketing strategy. (4) The branding of the product. Branding refers to the use of a brand name, term, symbol or design to distinguish the product from all other products. (5) Which products volition be purchased or manufactured by the organization. (6) Service(s) to be offered to the customers and at what price. Price set apartting and set strategy.the price that a cus tomer pays for a product or service should be comparable to the value of the customer or the benefits received by the customer from using the product or service.(1) Price settingThe service of the product provider decides on the most appropriate price for the service/product. The price must cover the total cost plus some profit margin. (2) Pricing strategyApart from taking cost into consideration when determining the price, you should also consider the market characteristics and the organisations current marketing strategy. These determine strategies are found in the business environment and take the factors following into consideration Penetration pricing. Services or products are priced below the usual long-term market price in order to gain market acceptance more rapidly or to increase existing market share. -Skimming pricing.Prices of services or products are initially set at higher levels for a limited period of time and then reduced to more competitive levels. -Follow-the-pr icing-leader. The price is set by a particular competitor are used as the guidelines for setting a price for a service or product. -Variable pricing. Even thore a uniform price is advised, this pricing system allows you to offer price concessions selected customers for a variety of reasons. Flexible strategy. This takes into consideration special market conditions and competitors pricing practices.Promotion strategyto promote the organization and its services, the organization has to communicate with the existing customers and the potential customers. The purpose of marketing communication is as follows (1) To inform the customers about the service and products (2) To persuade the customers to make use of such services and purchase the products or services. (3) To remind the customers to continue purchasing the products or services. The promotion mix consists of 5 elements(1) denote is paid-for communication related to the service, product or idea in different forms of media, namel y the print nedia, radio, television, and outdoor billboards. (2) Personal selling is the oral presentation of development about a service, product or idea to one or more potential customers. (3) Publicity is free communication to influence consumers through the promotion media such as the press, radio and television. (4) Sales promotion complements the advertisng, personal selling and publicity to transmit the message to the potential consumers through the use of handouts, free samples and promotional gifts. (5) In direct marketing communication is aimed directly at the target market to elicit a response. Question 31)2) Gannt charts are used to break the project master schedule and detailed task schedules. It can only be drawn up after work breakdown structure outline has been completed as the work packages are used for the scheduling.