SWOT analysis of Yahoo Essay Example for Free

SWOT analysis of Yahoo EssayThe swot analysis of Yahoo discusses the strengths, weaknesses, threats and opportunities for the internet marketing giant. Although Yahoo has been left far arsehole by google and facebook, at one time it was in contention for internet dominance. Here is the internal analysis of Yahoo.StrengthsYahoo has the maximum number of users and most of tax income is generated through ads in yokel mail Due to its large mail subscriber base, yahoo is considered to be the powerful marketing company Yahoo is know for its web portal, look for engine, yahoo finance, yahoo answers, yahoo mail, yahoo directory etc Its product portfolio includes yahoo messenger, yahoo mail, yahoo personals, yahoo 360, Delicious, Fickr, Yahoo Buzz, yahoo Mobile, yahoo shopping, yahoo real estate, yahoo next, yahoo boss, yahoo meme, Y connect EtcWeaknessAs per Jan 2012 data, a survey says yahoos market shargon in calculate engine is only 6% Google already has 83% market share and the imm ediate competitors are Baidu which has same 6% and bing has 4% in search engine Yahoo is losing its market share in mailing services very gradually due to Googles strong presence in search engine market and it related product portfolio complementing to search engine services Mail services, news, shopping, financial data and business directory services are provided by legion(predicate) others like MSN, CNN, e-bay, Money control etc. Financial health of the company is not so promising for the investors. The companys assets both in price of intangible and tangible are on the declining side. Google being the railsing the service provider on the internet , is grabbing the revenues from advertisements Most of the services provided by Yahoo are unknown in the internet spaceOpportunitiesYahoo Directory is the most structured and authenticated business directory, any customized development to its user in this lead lead to flow of new revenue to the company The number of mobile users is constantly increasing in developing nations. Development of Yahoo Mobile wap services will improve the market share Advertising in social media and internet has become essential element for every commodity Yahoo has huge potential.